The Strategy
Core Brief
Technical Stack
Brand Trust: Logo & Identity Development
For Findatrade.ie, it was essential to create a brand identity that radiates immediate trust to both tradespeople and homeowners. I designed a clean, professional logo symbolizing stability and craftsmanship. The color palette uses business blue and reliable grey, combined with modern sans-serif typography. This visual consistency is maintained across five different city websites, creating a recognizable network with authority in the Irish market.
Conversion Engineering: The Multi-Tier Funnel
The heart of the platform is the Join Now funnel, designed for maximum conversion. I implemented a three-tier system (Free, Standard, Premium) where tradespeople can easily upload details and photos. By using conditional logic in the forms, the process remains short and clear for the user. In the backend, data is automatically labeled and sorted, minimizing administrative work for the owner while supporting a scalable model.
The Mobile Cockpit: Admin on the Go
A unique aspect of this project is the Mobile Control Cockpit. Since the owner manages the platform on the go, I designed a custom WordPress interface fully optimized for mobile. Using UiPress, I built a dashboard where new listings can be approved or edited with a single swipe. This app-like feel ensures that managing five cities simultaneously is an efficient task rather than a heavy administrative burden.