The Strategy
Core Brief
Technical Stack
Design Systems: Boldness at Scale
For PACT+ Amsterdam, the task was to translate a highly distinctive house style into a scalable digital design system. I worked with a modular grid system using heavy typography and asymmetrical layouts to reflect the creative spirit of the college. Every section, from music to media, maintains consistency while using color accents to distinguish different departments, creating a strong brand experience for young creatives.
Data Architecture: Smart Content Routing
Under the hood, this site runs on a complex system of smart routing. News articles and events are automatically filtered and sent to the correct program pages based on tags and categories. I developed this to eliminate manual updates across multiple areas. The result is an intelligent ecosystem where content is always relevant to the specific student visiting the page, without adding workload for the admin team.
Admin UX: Empowering Educators
A crucial part of this project was developing a custom backend interface for non-technical staff. Using ACF Pro, I created an intuitive page builder that mirrors the PACT+ house style. Teachers can now build complex pages using drag-and-drop blocks without any coding knowledge. This gives the organization full control over their content while ensuring the visual integrity of the design is always maintained.